Zoetis Cydectin TV commercial

We’ve just wrapped up filming a new television commercial for Zoetis, a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on 60 years of experience, they deliver quality medicines and vaccines, complemented by diagnostic products and genetic tests and supported by a range of services. Their latest product for farmers is Cydectin, an anti-infective to treat and control internal and external cattle parasites, including gastrointestinal roundworms, lungworms, cattle grubs, mites and lice. As this is a product designed to be used at this time of year, it made sense to create an ad around the product for the Irish market. The Ad was shot on a farm in Crookedwood, Westmeath belonging to John Fagan (who also starred in the ad), famous from his starring role in RTE’s ‘Big week on the farm’.

The creative concept was conceived and actualized by Guerillascope Ireland, from creative concept to final deliverables, with production, edit and sound all created in-house. Below are some behind the scenes images from the day of the shoot, as well as the finished advert.

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