After stepping off a plane not 12 hrs earlier, I was back on another, jetting off to London with Shane Cowley of Canon Inc + other photographers from Ireland for Vodafone London Fashion Weekend. London Fashion Week (LFW) is a trade event for fashion industry professionals who must register or be invited in order to attend. Vodafone London Fashion Weekend (VLFW) is the consumer event that follows directly on from LFW using the same exhibition and catwalk venue. VLFW is essentially a designer shopping and fashion experience where visitors experience trend-setting catwalk shows in the official British Fashion Council Show Space. The below images are from the two shows I shot on the day, The TREND show, and Fahri by Nicole Fahri Show. As well as enjoying the shoot, it was great to meet up with other professionals over there and ‘talk shop’. Canon also had their famous Fashion 360 studio set-up on hand, where multiple cameras created a ‘Matrix-like’ 4 second clip of you. I chose to go eat lunch instead! Enjoy the images below.