Three renews sponsorship of the RoI football team and all international squads

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Three have announced the renewal of its partnership with the Republic of Ireland football team and the Football Association of Ireland, pledging support to Irish football until 2020 in a deal worth €8.9 million.

This sponsorship will help the Irish national football team continue to compete at the highest level as well as support the FAI in its continued development of the game at grassroots level in Ireland.

As primary sponsor of the Irish national football team, Three will continue to have exclusive branding rights to include training and playing gear and kit, ticket branding, high visibility pitch-side branding at the Aviva Stadium as well as ‘Money Can’t Buy’ experiences, which will be exclusive for Three customers.

Commenting on the renewal, Robert Finnegan, CEO, Three said: “Since 2010 we have built a very positive and beneficial partnership with the FAI and we are delighted to be continuing this for the next four years. At Three, the fans are always at the heart of our sponsorships be it football or music, through our sponsorship of 3Arena and various music festivals. We already have a range of exciting initiatives in place for football supporters with lots more planned for the coming years as we all continue to get behind our national team.”

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