Keelings daffodils spring into Tesco stores

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An unseasonably warm late November and December has seen daffodils begin to bloom almost a month earlier than usual with the first early season Irish daffodils available in all Tesco stores from Saturday, 16th January. The Daffodils are picked fresh every morning at the ‘pencil stage’ which means that they are picked as green stems that then Tesco Daffodils Early Bloom KA-6open up when placed in water. Keelings Flowers work with growers in Waterford, Cork and Kilkenny to grow daffodils for Tesco and this season Tesco expects to sell over 2 million stems of Irish grown daffodils.

The daffodil growing season usually spans from February to mid-April with different varieties planted; from early to late flowering to ensure supply across the season. The national daffodil market is worth in the region of €3.5million in Ireland with a massive 80% of all that’s grown exported daily by air to countries as far afield as the USA. The daffodil growing season usually spans from February to mid-April but the first varieties are earlier this year due to the mild weather in late November and December.

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