In July 2014, Tesco launched the Tesco Community Fund. Through the fund, they aimed to donate €1 million every year to local good causes in the communities around each of their 148 stores.
So how does it work? Well, every six weeks, they donate up to €1,000 between three local good causes in each of the communities they have their stores in. Each time a customer shops in their local Tesco store, they receive a blue token at the checkout to place in the donation box of the local good cause they would most like to support. Then at the end of the six weeks, the number of tokens are counted and up to €1,000 is distributed between three local good causes. The more tokens a local good cause gets the larger share of the donation they receive from Tesco. Up to 3,500 local good causes in Ireland will receive a donation through the Tesco Community Fund over the next year.The nationwide launch of the Community Fund in July 2014 followed a successful pilot programme that they ran in six of their stores from March to July the same year, and saw them donate €22,000 to 50 local good causes including: Wicklow Hospice, Irish Guide Dogs, Greystones Community First Responders, Gorey Girl Guides and more.
I was commissioned to visit one or two of the causes in most counties throughout Ireland over the past few months, and capture images which showed how the donations helped in each community. From town halls in Kildare to dog pounds in Tipperary – rescue boats in Waterford to horse sanctuaries in Meath, the variety of causes was immense, the gratitude palpable, and the fun infectious.
Below are just a tiny portion of the places, people and activities photographed, as well as some of the print and online publications. The fund is still live, so show your support to your local cause by placing a blue token in the donation box when you’re out shopping next.