New role as Head of Production @ Guerillascope Ireland

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I’m delighted to say that along with continuing my own photographic and filmmaking business, I can now officially confirm my role as Head of Production at Guerillascope Ireland. Although I’ve been a part of the team for the last two years, we felt it was about time to announce the role officially.

So, a little about Guerillascope…..

Guerillascope is Ireland’s fastest-growing independent advertising agency, developed in Ireland by Guerillascope UK co-founder and Director Oliver Durkin. Oliver started his media career in TV sales with ITV London, and concurrent with co-founding Guerillascope in 2001 was CEO of Novapal, responsible for launching the UK’s first Freeview (Saorview) receiver.

The team have a solid track record of developing optimised TV advertising campaigns for businesses launching on television, having invested heavily in cutting edge analytical software to construct targeted strategies geared for maximising sales and reducing wastage. We have a proven record of business success driven by Radio advertising, developing strategy and radio ads for brands such as Zip Firelighters and Green Farm Foods, and we have strong links with the Irish radio industry.

We have been at the forefront of Online and brand Social Media in Ireland. In November 2008, MD Oliver Durkin generated double page articles in the Sunday Business Post by launching Pat the Baker on Bebo and Facebook. This was deemed a revolutionary step….how time has moved!.

We can deliver targeted and efficient Digital and social media strategies and campaigns for your brands. Last year alone, in both Ireland and the UK, we brought over 40 newcomers to TV.

I’m delighted to be taking on this new role. As well as continuing to produce commercial photography and video for some of Ireland’s greatest brands and consultancies across various sectors, I look forward to producing more innovative and cutting edge advertising for TV, radio and the web. Not much will change as I will still be running around with a camera in my hands most of the time!

If you want to contact me about bringing your brand onto TV, get in touch by email at


Frame grab from a commercial we produced for Irish retailer Golden Spider Web.

guerillascope behind the scenes

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