Nesta Re-Brand with Melanie Cantor


NESTA, Ireland’s largest self-storage provider, teamed up with Channel 4 storage solutions expert, Melanie Cantor, to announce its exciting new rebrand with a breakfast in the Dean Hotel. Melanie offered storage tips and advice gleaned from her own experiences, and introduced guests to the four different kinds of hoarder personalities:

Magpie Hoarders – those who like shiny things and are reluctant to part with them
•  Bargain Basement Hoarders – those who have a house full of bargains they don’t need, but can’t restrain themselves from buying because they’re ‘too good to miss’
•  Stockpiling Squirrels – those who stock up on provisions ‘just in case’
•  Fearful Ostriches – those who push their heads into the sand because they’re too terrified to let go of anything.

To coincide with the rebrand, NESTA also released the results of a survey which revealed that almost two in five Irish adults (38%) consider themselves to be a hoarder, and more than one third (36%) say that hoarding negatively impacts on their relationship. The study, which was conducted by Empathy Research, showed that well over half of respondents (58%) found it difficult to get rid of possessions. This was especially challenging for Irish mothers, with one fifth of Irish adults (22%) considering their mum to be a hoarder.

Established in 1989 and part of the Kefron Group, NESTA is the largest and longest running self-storage provider in Ireland. With securely alarmed, private rooms, 7 day access and 4 convenient locations in Deansgrange, Kylemore, Santry and Sandyford, NESTA offers customers a convenient and secure space for their valued belongings.

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